R 338.2514 Advertising.

 

Rule 14.

(1) "Advertising" means any representation that includes all of the following:

1. Is purchased by or for a licensee.
2. Offers or describes psychological services or abilities.
3. Is likely to be perceived by a reasonable member of the public as an advertisement.

(2) A psychologist licensed under MCL 333.18223

1. may advertise unless such advertising is false or misleading. Advertising is false or misleading if it is any of the following:
   
   1. Inaccurate.
   2. Exaggerated.
   3. Deceptive.
   4. Omits a material fact that misleads or deceives the public.
   5. Creates unjustified expectations.
   6. Causes confusion or misunderstanding by the public.

(3) A psychologist licensed under MCL 333.18223

1. who employs a limited licensed psychologist or a temporary limited licensed psychologist, who is licensed under MCL 333.18223
2.  may advertise the individual's Identity and qualifications. The advertisement shall do all of the following:
   
   1. Identify the individual's employer.
   2. Identify the individual as either a "limited licensed psychologist" or a "temporary limited licensed psychologist." Abbreviations or acronyms of the title are not permitted.
   3. Clearly and conspicuously display 1 or both of the following statements, as appropriate: "A Limited Licensed Psychologist may practice under the supervision of a Licensed Psychologist," or "A Temporary Limited Licensed Psychologist may practice under the supervision of a Licensed Psychologist."

(4) A limited licensed psychologist or a temporary limited licensed psychologist is prohibited from advertising or making any other representation to the public that leads the public to believe the individual is engaging in the practice of psychology. This subrule does not prohibit a limited licensed psychologist or a temporary limited licensed psychologist from buying, printing, and using business cards or letterhead for purposes of identification.

(5) An advertisement that identifies or names persons other than psychologists possessing a Michigan license or a Michigan limited license shall clearly disclose the professional identity of such persons.

(6) Licensed psychologists shall ensure their advertisements do not Conflict with these rules. Licensed psychologists have the affirmative duty to review the final version of all paid advertisements before release to the public.